The GE company, one of the London 2012 sponsors, has demonstrated its involvement into the upcoming Olympic Games and Paralympic Games by unveiling an interactive map featuring an overview of venues, to which the energy and technology giant has contributed. The new website uses Microsoft’s Bing platform and features a plethora of locations with short description about each of them.
digital campaign
Diesel is covering the Calvi on the Rocks music festival, which has been taking place in Corsica for the 10th consecutive year. The casual apparel brand, which is one of the sponsors of this music event, has launched a dedicated tab on its Facebook page, where users are invited to explore highlights from the 6-day festival, which closes today, July 11.
Successful approaches are worth to be used again and again. The Coors Light beer brand is teaming up with the action films star Jean Claude Van Damme for a new extension of their marketing collaboration, which was launched last year. The new integrated advertising campaign will be rolling out in digital (Facebook and YouTube) and on TV across the UK market.
Louis Vuitton positions itself as a travelling expert and regularly releases new guide projects to help people who are going on a trip, either by describing the merits of various cities or by giving tips on how to get ready for the voyage. The brand has recently launched The Art of Packing interactive hub on its official website to provide people from all around the globe with valuable tips on packing.
The Marmite spread, which always generates much buzz around itself, is announcing a new push revolving around its secret community, Marmarati. The secret society, which has been launched to support the release of Marmite XO, the brand’s extra strong version, and has been running in beta for some time, is gaining momentum. The new online hub, which has been created by We Are Social, invites consumers to undertake a range of challenges, which will help to demonstrate how true their love for the ‘Noir Elixir’ is.