The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.
digital campaign
Google is spreading the word about its Global Impact Challenge in the UK with the launch of a new campaign by adam&eve DDB, which shows that a simple click can make a difference. The effort is designed to attract the audience to the dedicated website, where they can vote for UK not-for-profits and their ways to revolutionize the world.
The digital music-streaming service Spotify has launched a U.S. campaign to reach a broader audience. The new “For Music” promotion, developed by Droga5, includes two commercials on TV and in the digital space. The first 30-second ad aired during NBC’s season premiere “The Voice” on March 25, and the extended version arrived on the same day during other shows. The service’s first-ever campaign will also include display and video ads to be launched on major online platforms such as Yahoo, AOL and Viacom networks.
adidas Originals has launched its new global multi-platform campaign entitled “Unite All Originals”. The effort is designed to inspire the brand’s fans through a series of truly unconventional music and visual art pieces by international creatives from various areas. The major online hub for the 2013 brand campaign unveils a so-called “adidas collider” that serves the most original mixed content from artists, who unite to create something very special.