Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the hilarious Evian Roller Baby video, which became the most popular clip online, by launching a new interactive promotion today, April 19. Now, the pure water brand is encouraging its fans from all around the globe to partake in creating the longest music video ever.
digital campaign
Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.
Converse, the world-renowned footwear brand known for its passion for music and independent artists, has unveiled a new campaign comprehensively implementing the potential of modern-day audio-visual arts.
The campaign entitled ‘Desire’ represents an interactive experience at Schuh’s flagship store in London as well as in other brand’s venues in the U.K. It is based on the ‘Three Artists, One Song’ concept unveiled last year that was designed to create a free MP3 song starring Kid Cudi, Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend). This year, in its new campaign, Converse has brought together another creative threesome. They are Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) and have collaborated on an EP called Desire.
Fanta has unveiled a digital campaign targeting teenagers from mainland China between the age of 12 and 19. With the new online app published at www.Fanta.com.cn the brand intends to provide fun and entertainment and keep the students learning while playing an online game. This local campaign is a part of global ‘Less Serious’ marketing platform and was developed by Ogilvy & Mather Group Shanghai.
P&G— the brand reported to have sold Pringles —has time to focus on all things pertaining to beauty and wellness. According to marketingweek.co.uk, Procter & Gamble has announced the launch of an online monthly covering the issues of beauty care and wellness and suggesting P&G’s products of different lineups as a solution in dealing with these issues.
Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt. This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.
To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.