Dr Pepper Tuition Giveaway annual program will sponsor talents again this year’s football season. The company will give away more than $1 million in tuition money to those who will be able to persuade Dr Pepper in the necessity of this support.
Dr Pepper Snapple Group
To appeal to different categories of consumers effectively, some brands use different promotional concepts for similar products, tailoring the positioning to the tastes of target audience. The iconic carbonated drink Dr Pepper has finally launched its Dr Pepper Ten, a 10-calorie soft drink, which has been testing on the U.S. market since early year, across the country. Basically, the new product is another version of the brand’s diet drink (though, with its calories and sugar it differs from Diet Dr Pepper, 10/2 in Dr Pepper 10 vs. 0/0 in Diet), but its low calorie background was not highlighted here since, as researches state, male shoppers don’t think that diet products are ‘manly’ enough.
Dr Pepper will donate more than $1 million of tuition money as part of the annual Dr Pepper Million Dollar Tuition Giveaway. The soft drink fans aged 18—24 can submit videos online to explain why they deserve tuition money for a chance to win various prize levels, including one of five $100,000 grand prize scholarships.
Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving the package from the corporate archives, 7UP chose to task the finalists of ‘Celebrity Apprentice’ TV series with creating a vintage package for the iconic beverage.
Dr Pepper Snapple Group and national nonprofit KaBOOM! announced the availability of nearly 2,000 grants to communities across the U.S. through Let’s Play, a community partnership led by DPS to help get kids and families active nationwide. Starting yesterday, April 21, communities can apply online for various levels of financial support at www.LetsPlay.com.
The beginning of April has been marked with the significant event at Dr. Pepper Snapple Group as the brand unveiled new 20 ounce ‘Legacy’ bottle created jointly with Leverage, Integrated Industrial Design, which represents R&D’s department specializing in the area of development of full service consumer packaging solutions.