Kraft Macaroni & Cheese has just introduced its version of the Facebook ‘like’ button: smile tagging. This is the brand’s way to attract consumers, instead of racking up standard ‘likes’.
On July 12, Doritos, a PepsiCo’s snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in Sao Paolo and Night Agency in New York, gives the idea of social sharing and storytelling through an innovative application that allows multiple friends to tell one story. The story is hoped to be brought to digital life by Doritos.
Facebook‘s founder and chief executive Mark Zuckerberg announced the new video call feature to be rolled out in a couple of weeks. Users will be able to make free video calls to their friends through the site as a result of Facebook’s partnership with the web telephony service Skype. So, now two of the web’s most popular consumer services will be available all in one and with one click.
Google Takeout is a newly launched Google program that helps to rip various types of data from Buzz, Circles, Picasa, Contacts, and your Google Profile, and quickly bundles them in a zip file for download. By clicking ‘Data Liberation’ in settings you are given the option to download all of your profile data, stream data, photos.
Google wants to become the king of the social networking world and makes a huge step towards this goal. The Internet giant which has recently introduced the +1 button globally, launched the Google+ project created to “bring the nuance and richness of real-life sharing to software” and “make Google better by including you, your relationships, and your interests.” The new network, which is now not open for free registration (at this stage, users can join in only by invitations), is running in test mode and has some ‘rough edges,’ which are sure to be fixed over some time. The Google + includes a range of services, allowing people connect with their friends online, and is good just for every social-related activity performed online.
MINI France has recently launched a captivating advergame called ‘Mini Maps’. It’s a Facebook app that lets users customise a virtual MINI and race virtually on a Google Maps mash-up. Satellite images add a realistic feeling and option that allows to create own tracks and explore their dream destinations makes the advergame a fun and smart innovation.
On June 22, at the Cannes Lions International Festival of Creativity, Leo Burnett released the details of a new interactive ad unit created for Facebook. Designed by Leo Burnett Chicago, the new Comment ad lets brands spark conversations among friends by posting a video, photo, link or status and allowing people to respond. Via Facebook’s platform, these conversations, in turn, can engage both a brand’s fans and potential fans at scale.
On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors.