While the Mercedes Benz-sponsored Fashion week in New York is in high gear, Mercedes Benz along with its partner WGSN, a leading online fashion trend-analysis and research service, present ‘What Drives Luxury’—a comprehensive intelligence report aimed at exploring the after-crisis market and analysing any changes in the behaviour of luxury segment consumer. To provide the double-sided outlook on the object, the report contains two separate polls with Mercedes-Benz customers and fashion industry professionals.
fashion & luxury
While Walmart is launching an eco-focused Geo Girl make-up line for 8-12 year-old girls, H&M pays tribute to sustainability with its Conscious Collection, an ongoing range for women, men and kids, made from environmentally adapted and greener materials. Last month, H&M also created a new line dubbed Waste, made up of several different fabrics from pieces, which were left over from their capsule collection with Lanvin, and the new addition continues the retailer’s strive to be eco-friendly.
On February 01, Umbro announced the launch of Umbro 1350 — a new global campaign to support the range of its off-pitch sports apparel. According to the blog of the football apparel manufacturer, this «collection…is inspired by the iconic ‘taping’ that featured on some classic kits in the 1970s» and represents a range of ‘Diamond icons’ to be worn both during the footbal game and off-the-pitch life.
The campaign was developed by Manchester-based Love Creative agency.
Dolce&Gabbana continue highlighting the Italian nature of the brand’s fashion traditions in their magnificent advertising campaigns. The cult fashion House unveiled a new set of prints focused on the idea which was the key one in the previous promotional works—pure Sicilian spirit and refined style soaked with sexuality to the core. Last year, the brand treated public to perfect shots featuring Madonna turned a housewife and fabulous somewhat gay demigods, and for this year’s campaign promoting D&G’s S/S 2011 men and women collection, the brand opted bursting emotions to be the leading tune.
In the season of presenting new fashion collections, Hermès is paying tribute to sustainability by creating a new fabulous addition to the brands rich heritage. The House re-imagines pieces of cloth and leather left over from creating bigger models as well as other flawed things by turning them into something incredibly cute and touching. The brand unveiled the ‘Petit h’ collection of jewelry and decorative accessories described as a series of “unidentified poetic objects,” which create a magic world of tiny miserable things that were given a chance to make a big impact.