The famous Swedish fashion retailer H&M, which has stores all around the globe, can makes of fashion bloggers come true. To prove it, the company has collaborated with fashion blogger since 2007 Elin Kling, who previewed the autumn/winter 2010 collections on H&M’s website. This is the first-ever H&M’s partnership of this kind, and it gives hope to others who dream of stepping out of digital world of blogs and have his or her designs turned into real apparel ‘of cloth and buttons.’
fashion & luxury
IKEA, which is known as a supplier of affordable home interior pieces, has shown signs of interest in new approaches in fashion industry. This October, the iconic furniture retailer invited up-and-coming Swedish designers to participate in a competition dubbed ‘IKEA Garderob’ for a chance to have their new collections displayed in a personally designed double PAX-wardrobe at a trendy shop in Stockholm’s Bibliotekstan street.
Not so long ago Nespresso presented a series of tongue-in-cheek TV adverts with George Clooney and John Malkovich starring, and it already has more sophisticated and delightful things in store to please its consumers.
This time, the brand launched Nespresso N-Art campaign aimed at collaborating with modern artists to find innovative and inspiring ways for brand promotion. As part of this campaign, Nespresso invited Indian avant-gardist fashion designer Manish Arora to decorate its brand flagship store on Champs Elysees in Paris.