As part of its initiative to reinvigorate products for the fabric category, Procter&Gamble reveals the results of the recent collaboration between Tide Pods and designer Tracy Reese, a member of Council of Fashion Designers of America (CFDA). She has created the machine-washable fashionable garments that will be crowdsourced on Pinterest and later unveiled in her Fall/Winter 2014 collection.
fashion
Gucci is extending its fashion-forward philanthropy initiative, Chime for Change, through a competition for technology developers. The fashion giant is launching a hackathon called “Chime Hack” in early December where engineers, product designers and project managers will be developing mobile applications to support girls and women globally.
Paco Rabanne has added a philantropic twist and a bit of manly sports passion to the launch of its new fragrance for men, Invictus. The fashion label is holding the Invictus Award reality show contest that features seven athletes from different countries, competing for a chance to receive funds for their charitable projects.