Burger King Corp. finished its Next Best MoveSM five-month, 41-city national tour, which provided non-professional athletes across the country with the opportunity to showcase their skills on the basketball court and highlight the impact they are making in their cities through community service.
fast food
Leo Burnett, McDonald’s long-standing ad partner, has developed an extremely adorable and extraordinarily delightful TV advert for the US as a part of the chain’s «I’m Lovin’ It» campaign. The animated story about Spaceman Stu, a little boy, who is dreaming of the skies and stars, is sure to be loved both by kids and adult consumers.
McDonald’s, the iconic world-wide fast food chain, has launched two local online micro-campaigns to raise consumer awareness of its new ranges (in the first case) and tell about their naturalness (in the second). The two promotions have been kicked off for the French and American markets respectively, and joined the portfolio of mini Mc-projects (280 Variations and Smoothies Spin among them).