As USA Today wrote some time ago, Corporate Accountability International recently called for McDonald’s to refrain from the use of Ronald McDonald as a symbol of the company calling him “a pied piper drawing youngsters all over the world to food that is high in fat, sodium and calories,” and they further affirmed Ronald is “sending insidious messages to young people.”
fast food
Brand’s history can be studied by looking through the evolution of its advertising and packaging. Here we provide a set of images dedicated to one of the biggest global brands. This case was introduced by Mark Carlson, the Senior Creative Director McDonald’s Corporation at the FUSE conference on April 14, 2010 illustrated how the brand has been developing over the last 55 years.
Burger King commissioned advertising agency Tonic, Dubai, UAE to create a series of ad prints to tell the clients that the fast food chain works until the crack of dawn. The creators of the campaign emphasize that even mean characters, who are usually active at night, can come there and have a meal after their “hard work”.