Hennessy had its first-ever Hennessy Black DJ Mixmasters program at the 2010 Winter Music Conference, the largest music industry gathering in the world. Hennessy Black has selected eight DJs from across the country to combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring ‘Done Different’ experiences to the hottest clubs in the biggest party cities nationwide.

Absolut Vodka, the brand which is well-known for its supporting all kinds of non-standard creativeness, is now arranging the Absolut Gay Theatre Festival Dublin. The event is to develop all forms of gay theatre and help to promote new plays on gay-theme. The unique festival will give a nod to all artists who helped to build the gay theatre and will look for young talents home and abroad.