The Pepsi Refresh Project has doubled its monthly commitment of $1.3 million to refresh America’s communities by awarding $2.6 million in grants during the month of September. Each month, Pepsi awards up to $1.3 million in Refresh Grants to the 32 ideas that garner the most votes. Through the Pepsi Refresh Project: Do Good for the Gulf extension, Pepsi has allocated an additional $1.3 million to refresh communities in the Gulf Coast for the month.
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Pepsi is crowdsourcing ideas for its new Italian TV ad through the MOFILM platform, the popular destination for those who love sharing their creative talent with global brands. The release of the commercial will support the upcoming launch of the global “Refresh Your World” campaign in Italy (“Migliora il tuo mondo”).
Chiquita is asking US consumers to nominate the everyday athletes, teams and coaches of all ages and competition levels, who excel at what they do, to be named Chiquita Champions™. The company launched this program in May, accepting nominations for athletes, teams and coaches. Thus far 55 winners have been selected, each story offering a unique perspective on what a champion can achieve.
Unilever unveils two new designs developed by the prestigious Argentinean agency, Pierini Partners, for Rexona, one of most popular products on the global antiperspirant market. The visualities for the brand’s new lines, Rexona Teens Music Fun and Rexona Adventures, encompass the spirit of active life and young generation with their vibrant palette and smart graphics.