PepsiCo Beverages Canada’s 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube will allow consumers to view the previous participant’s laugh and record their own, thereby creating a laughter chain, which will be posted to the YouTube 7Up page once every day.
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PepsiCo made an attempt to get deeper into science and started its own sponsored page, Food Frontiers, on Scienceblogs.com to share information on its activity in the areas of sustainability and global public health with experts in these branches. The online project has a good name in the world of researchers and comes as a collection of blogs created by scholars on the SEED magazine platform.
Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by DDB UK. In its new range of drinks the brand blends orange juice with other fruits and berries to create a completely unique taste.
On July 2, Unilever published its sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.
Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew‘s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to develop compelling content authentically supporting Mountain Dew’s innovative campaign and the all-star talents assembled.