Unilever asks consumers to monitor their own emotions when they see wet people — guys and girls. The integral campaign launched by the consumer goods producer for its Lynx Dry antiperspirant includes television ads and an interactive site featuring “wet” representatives of both sexes.
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Giving the shirt off your back has new meaning as students across the country strip off their clothes and race in their underwear for charity. Though sounding like a plot for a fraternity prank, the AXE campaign “Undie Run Challenge” has students across the country doing just that — from May 10, as announced previously.
According to the latest study published by European Journal of Clinical Nutrition, DanActive by Danone can really cut the rate of minor infections by 19% in young children between three and six years old. The results also showed that children getting this treatment had two fewer illness over a three month period, with a larger reduction occurring in digestive sicknesses like nausea and diarrhea.