The ability for growth for the food and beverage market in China is a expansive as the country itself.  PepsiCo agrees as they increase their commitment to the industry in China over the next three years.

PepsiCo, the food and beverage monster, has already invested $1 billion in spending in its Chinese operations over the past three years.  Now the colossal company has outlined plans to spend $2.5 billion to continue their drive in China for 2011 through 2013.

Using the inspiration of traditional Chinese medicines, PepsiCo has introduced products to consumers of China products like Tropicana Guo Bin Fen fruit juice and Cao Ben Le drinks.

Coca-Cola, PepsiCo’s historical product nemesis, continues to commit penetration to the Chinese market also.  They recently announced a $2 billion investment in the market including the construction of three factories in China in 2010.

In the past, Coca-Cola has tried to penetrate the market through acquisition only to have its bid to purchase Chinese company Huiyuan Juice Group for $2.4 billion thwarted by the Chinese government in 2009.

2008 figures from Consumer Edge Research show that Coca-Cola owned a 15.7% share of the soft drinks market in China and PepsiCo owned 7.2%.

The Taiwanese company Master Kong owns 48.4% of the lucrative iced tea segment of the market in China last year and 19.6% of the bottled water market according to AC Nielsen.  They were also ranked second in the fruit juice market with 14.2% only trailing Huiyan Juice Group.