PepsiCo Joins Forces with Microsoft Advertising for Football Campaign

PepsiCo International and Microsoft Advertising announced the launch of an integrated digital advertising campaign to celebrate this year’s summer of football. Running in 14 markets worldwide, including Europe, the Middle East and South America, the campaign will drive brand engagement for PepsiCo International and brand entertainment experience online through the MSN portal.

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Marmite Spread: the Love and Hate Parties

Unilever’s Marmite spread has launched a promotional campaign based on the idea of parliament elections. The famous British product has founded the Love and Hate parties, which use a lot of “facts” to prove that the product is extremely good or disgustingly bad.

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Starbucks Coffee and Arla Foods Introduce Starbucks Discoveries

Starbucks Coffee and Arla Foods announced the launch of Starbucks Discoveries® chilled coffees and Starbucks Doubleshot® Espresso & Milk drink across the U.K. The two new ready-to-drink coffee beverages will hit the shelves in April across retail outlets and in every Starbucks coffeehouse throughout the U.K. from May.

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Heinz Announces Winners in 2010 Ketchup Creativity Contest

The votes have poured in and the anticipation is over for the 12 winners in the annual Heinz Ketchup Creativity™ Contest. Out of tens of thousands of entries, pop artist Burton Morris and a panel of judges narrowed the field to 36 finalists. America determined the winners in an online vote and from those 12 winners, a grand prize winner has been chosen.

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Unilever’s Europe-Wide Palm Oil Covered Sustainably

Unilever announced that it has secured enough GreenPalm certificates of sustainable palm oil to cover the requirements of its European business; as well as those of its business in Australia and New Zealand.

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Danone Group Celebrates Its 15th Anniversary in Russia

Danone group, one of the leading dairy manufacturers on the global market, is celebrating its 15th anniversary of operating in Russia. It came to Russia in the early 90-ies, and the first branded store of the company was opened in 1992, and three years later the first Russian Danone factory was opened in Togliatti.

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AXE: Missed Opportunities

AXE has launched a series of new spots to promote its shower gel. The advertising approach remains unchanged, it touches on girls and relationship again. The main idea of the videos is that you should stay awake in the morning in case you don’t want to miss something important.

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SNICKERS Ice Cream Launches Ultimate ‘Chillin’ at Training Camp’

Mars Chocolate North America announced the launch of SNICKERS® Ice Cream «Chillin’ at Training Camp» Sweepstakes, offering sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player.

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Sara Lee Launches New Espresso Capsule

Sara Lee Corp. announced it has developed a new espresso capsule that is compatible with Nespresso(R) coffee appliances. The new product, L’OR Espresso capsules, will be available in retail stores in France as of April 7.

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Cheetos Unleashes Tiny New ‘Mighty Zingers’

Chester Cheetah is unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos, the world’s most mischievous and playful snack brand, which is part of PepsiCo‘s Frito-Lay division.

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PepsiCo Joins Forces with Microsoft Advertising for Football Campaign

Marmite Spread: the Love and Hate Parties

Starbucks Coffee and Arla Foods Introduce Starbucks Discoveries

Heinz Announces Winners in 2010 Ketchup Creativity Contest

Unilever’s Europe-Wide Palm Oil Covered Sustainably

Danone Group Celebrates Its 15th Anniversary in Russia

AXE: Missed Opportunities

SNICKERS Ice Cream Launches Ultimate ‘Chillin’ at Training Camp’

Sara Lee Launches New Espresso Capsule

Cheetos Unleashes Tiny New ‘Mighty Zingers’