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P&G Creates a Parade of Pringles’ Crisps

To celebrate Pringles‘ «parade of 100 crisps» and less air than the leading bagged chips, Pringles’ teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles’ team members and a blown up Mr. Pringles will be handing out Super Stack cans of its potato crisps and balloons.

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Posted on 11/25/200911/25/2009 News

AXE Shutters the Destiny’s Plans

AXE has introduced a new funny commercial. The “So Sorry Destiny” spot created by the Ponce agency from Buenos Aires, and tells us that fragrance can change what is planned by your fate. Bold commercials are left behind, sweet romance is coming.

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Posted on 11/25/200911/25/2009 News

Mountain Dew Throwback Brings Back the Past

For the second time (following the last year’s Pepsi Throwback) PepsiCo Inc. is trying to bring back to life the new ‘retro campaign’. This time it is titled Mountain Dew Throwback after the famouse Mountain Dew brand.

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Posted on 11/25/200911/25/2009 NewsSocial Media

Heinz Ketchup Went Online in Germany

Day by day digital brand initiatives engage more and more consumers online. In this light social networks like Facebook.com, Twitter, Flickr and others became strong channels of communication and sources of the latest information.

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Posted on 11/20/200911/22/2009 NewsSocial Media

Lewis Moberly Introduces Design for Flagship Sugar Packaging

The West Indies Sugar & Trading Company Ltd have launched new packaging for their flagship Plantation Reserve Sugar designed by Lewis Moberly. The unique cube structure is designed to stand out on shelves in the UK and across the Caribbean. It tells the story of the very particular rich terroir of Barbados which defines the sugar’s distinctive taste.

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Posted on 11/20/200901/24/2013 News

Unilever Adds Innovations

The Unilever company is going to expand its share on the market with new products. Over the course of the next two years the giant will introduce a set of «big innovations». The campaign titled Genesis is starting in the beginning of the next year and will mainly run in 2011.

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Posted on 11/19/200911/19/2009 News

Pearlfisher Designs New Product Range RAW

Pearlfisher has designed the identity and packaging for new food brand RAW.

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Posted on 11/18/200901/24/2013 News

French Danone Sells Itself Out

The French Danone is going to sell some part of the company to lessen its debt and lower costs. The group is going to make a public offer to purchase some of its bids, which will be available for longer than a week, 16-24 November.

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Posted on 11/18/200911/24/2010 News

PepsiCo Sets a Green Example for the Youth

PepsiCo knows how to make soda and how to recycle the cans and bottles left after it is drunk. Actually, not only these things can be given the second life. To prove this to the young generation the company invited Girls in the Game to visit the PepsiCo Sustainability Center in Chicago on the last day of the National Recycling Week (9-15 November).

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Posted on 11/17/200911/17/2009 News

Pepsico Apologized for Its Sexist iPhone Application

In October the Pepsico brand tried to attract more men to its new product and launched a new controversial iPhone application called “AMP UP Before You Score”. Still, it hasn’t brought the company any success and made the brand apologize for the new entertainment thing as a rush of female indignation was about to break the product’s neck.

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Posted on 11/16/200911/15/2009 News

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