Google unveils its latest Chrome Experiment that gives any online destination a gaming touch. With World Wide Maze, any website in the Chrome browser can be turned into a 3D pinball maze, which pops-up on the screen of a desktop or a laptop. To navigate a virtual ball through the maze, one is asked to use a mobile device that works as a controller.
Google is planning to provide British news publishers with an opportunity to increase their online revenues. Last month, the company launched the Digital Publishing Innovation Fund in France, and now it is set to introduce a similar project to the UK. These perspectives were outlined by Google’s Executive Chairman Eric Schmidt during his recent interview at the Big Tent Activate Summit in New Delhi, India.
Google continues to share its in-depth research findings with marketeers across global markets. The internet and tech giant launches Think Insights, a new online destination created as a hub with marketing insights and inspirations for advertisers and agencies. Now, Google both advocates for intense digital integration and covers it in «real time» to strengthen the marriage of advertising and web.
After launching a limited set of its revolutionary Glass to a select number of consumers, Google have made another contribution to the wearable electronics trend. The tech giant has partnered with adidas to create a pair of shoes that come to be a true walking-and-talking sneaker. The digitally-enhanced product was unveiled at the SXSW Conferences&Festivals, taking place in Austin, TX, March 8-17.
Google has launched a new project Art, Copy & Code, which aims to infuse advertisement of global brands with the latest digital technology. The new effort comes as a follow-up to the last year’s successful initiative Project Re: Brief that recreated some of the most iconic advertising campaigns of such brands as Volkswagen, Burberry and adidas, with innovative tech tools.
Fortune has unveiled its annual ranking of the 50 world’s most admired companies. Apple is No.1 on list for the sixth straight year. In the top, the i-devices manufacturer is followed by Google, Amazon, Coca-Cola and Starbucks. This year’s ranking is dominated by U.S. companies, which take up most of the places—only eight are occupied by the businesses from outside the USA.
Google has released its first touchscreen display computer, Chromebook Pixel, competing with similar offerings from Apple and Samsung. Already available for $1,299 at the Google Play store in the U.S., the laptop has a multi-touch 2560 x 1700 screen, 12.85-inch display, a 3:2 photographic format, 4.3 million pixels and 4GB of DDR3 RAM. In addition, Google offers the Chromebook Pixel owners the immersive 1TB of Google Drive cloud storage for free for the first three years.