Google has lent its homepage to promote a movie—the upcoming comedy film “The Internship” got a huge marketing support from the web giant, which placed the announcement of the Google+Hangout with the film’s co-stars Vince Vaughn and Owen Wilson right beneath the search box on its main page, Google.com. The movie tells a story of two laid-off forty-something men, who are interns at a successful internet company (apparently Google), where their managers are in their 20s.

Google continues to share some magic and fairy-tale spirit with unparalleled online experience. Following the launch of Cirque du Soleil “Movi.Kanti.Revo” project, the tech giant unveils its latest Chrome Experiment, which its tied to the upcoming release of Disney’s Oz The Great and Powerful. This project, created in collaboration with Disney and UNIT9, opens a door into the world of the new story, which is inspired by The Wonderful Wizard of Oz, and enables users from all around the globe to explore a dusty Kansas circus as well as the magic land, which is full of miracles and unexpected twists.

Google has changed its search engine ranking algorithm to help fight with spam and make the results of users’ searches more organic and relevant to their query. The latest global 24th update of Google Panda algorithm was introduced in late January this year and affected 1.2% of the English-language queries. This generated much talk in the professional web optimization circles, so PM Digital has studied the new changes and released a report titled “30 Ways to Move Beyond Traditional Link Building,” which outlines the strategies to improve today’s SEO performance in the re-shaped world of Google search.

Google is announcing its third annual Google Science Fair to discover young talents in the scientific and engineering fields and support the future of technology by recognizing new geniuses today. In partnership with CERN, the LEGO Group, National Geographic and Scientific American, the tech giant is encouraging young scientists aged 13-18 to come up with their own unconventional ideas on how to make the world a better place.

YouTube is planning to introduce paid subscriptions for some individual channels, and this will start a whole new era in the history of the global video sharing community in particular, and online video in general. With this move, YouTube aims to attract more professional content makers as well as advertisers and refined audience to make the video platform a stronger rival of television. The first paid subscriptions are said to be launched in the second quarter of this year.

Google announces its new U.S. Doodle 4 Google competition for K-12 students. The company is inviting kids from all across the country to create their art pieces under the “My Best Day Ever…” theme. The winning doodle will get featured on the Google homepage for one day, and the young artist, who created it, will get a nice prize—a $30,000 college scholarship plus a $50,000 technology grant for his or her school.

Want to see how the holiday moves across the globe? Google invites the global audience to visit the dedicated website www.google.com/santatracker to follow the iconic character as he travels to various countries. In addition to tracking, which begins in three days, the destination provides an insider look into Santa’s village, where users can play a number of games and meet interesting elves while exploring a plethora of fun activities.

Google has tapped well-known animated characters from the Wallace and Gromit series to promote its Google+ Hangouts feature this holiday season. The new campaign launched by Google and Aardman Animations, the creators of the animated duo, demonstrates that the service helps “get your family together during the holidays, even if you can’t all be in the same place.”