Guinness is encouraging the British to make cities a better place to live by implementing their urban regeneration projects. The famous beer brand collaborated with UnLtd, a global body supporting social entrepreneurs, and Rathbone, UK-based voluntary group to initiate the Bring It To Life Awards project. Guinness is inviting people aged 25 – 35 to contribute to their local communities and receive money prizes for their activity.
Guinness
Guinness is sure that if you are bold and brave, you can get whatever you want. The new commercial from the brand is supporting this opinion. Recently the global beer producer has changed the tagline of its ads —“Bring It To Life” replaced “Good Things Come To Those Who Wait”. Apparently, the new spot belongs to the portfolio of the new campaign.