Pantene is rolling out an inspirational and motivational campaign, calling women to stop apologizing all the time. To promote the message, the hair care brand has released a film, “Sorry Not Sorry,” that features several women who are saying “sorry” all the time to their partners and people around.
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Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel, the Golden Globe and Grammy nominated performer good known for her trendsetting vintage wardrobe. Deschanel will feature in the brand’s new campaign promoting the Pantene Beautiful Lengths collection.
In November, Schwarzkopf Professional started the new social initiative ‘Shaping Futures,’ which is a new worldwide charity initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s Villages and volunteer hairdressers, in order to introduce disadvantaged youth to the craft and livelihood potential of hairdressing.