Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.

While its rivals Guinness and Grolsch are releasing mini projects inspired by the upcoming Christmas celebrations, Heineken has made it big by introducing a campaign featuring a new global tagline. With a bunch of innovations launched this year to be rolled out heavily in 2011, the brand decided to change its ‘Meet you there’ motto highlighted in a series of hilarious adverts including the hilarious ‘Walk-in fridge’ spots for a more intriguing one, calling to ‘Open your world’.

On December 1, Heineken announced the global roll-out of the new iconic Heineken bottle, completing the redesign of its global brand packaging range. The restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets worldwide. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.

Heineken USA, the official beer sponsor for the 11th Annual Latin Grammy Awards, will rock Las Vegas with the ground-breaking sounds of Latin mashups, through Heineken MezclaSonic. This yearlong music series was created as a platform to showcase the Latin mashup music movement and the top DJs behind it. In support of the movement, Heineken will direct its music program, Heineken Green Ribbon, to fund future talent in the Latin mashup genre through a DJ school partnership. The 11th Annual Latin GRAMMY Awards will be broadcast live on November 11th from the Mandalay Bay Event Center in Las Vegas.