Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.
Heineken
While its rivals Guinness and Grolsch are releasing mini projects inspired by the upcoming Christmas celebrations, Heineken has made it big by introducing a campaign featuring a new global tagline. With a bunch of innovations launched this year to be rolled out heavily in 2011, the brand decided to change its ‘Meet you there’ motto highlighted in a series of hilarious adverts including the hilarious ‘Walk-in fridge’ spots for a more intriguing one, calling to ‘Open your world’.
VBAT, the Amsterdam-based award-winning brand development agency, is unveiling the new brand identity for Mexican brewery, Cuauhtémoc Moctezuma based in Monterrey. The change in direction follows Heineken’s take-over of the Mexican brewery earlier this year and marks the company’s 120-year anniversary.