If you are in PR/ marketing/new business development in the B2B segment, you’ll find these insights from the recent IBM study invaluable .
IBM has unveiled its annual report “5 in 5,” featuring predictions on computing technologies—cognitive systems—that will develop within the next 5 years to improve our lives. The forecast is focusing on such areas as learning, retail, healthcare, urban living and safety—each theme is illustrated by a vivid infographics and animated video plus a prediction provided by a researcher/expert in the field. Find highlights from the paper below.
The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative. For the effort, aimed to improve well-being and social conditions in the rural communities in developing countries, the soft drinks giant teams up with a number of partners including DEKA R&D, IBM, McCann Health, NRG Energy, Inc. (NRG) and UPS to name a few.
Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedency to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is 8.4% record increase over 2012, Interbrand reports.
With mobile devices and advanced computer technology available now, knowledge can be accessed distantly and at any time. Still, people sometimes need wisdom to be packed and delivered to them in portions, preferably in the physical dimension. The focus is gradually shifted to teaching on the go, and more mentors are hitting the road to bring their expertise to the public across the country or sometimes even across the globe. Brands gladly support or even initiate such initiatives aimed to break into the cluttered informational realities of consumers, teach the curious minds something new and let them evolve as creatives.
IBM makes some predictions on how technology will improve our experience in five sensory categories in next five years. The tech giants forecast innovations that will help us hear, smell, taste, see and touch things in a totally new way. By 2016, we may have super senses, which will enable us to experience the world around us on an advanced level.