Yesterday in San Francisco Apple unveiled all-new iPhone 5—the thinnest, lightest, fastest and most powerful company’s phone, which is believed to have been seen and curated by former Apple CEO, co-founder and timeless visionary Steve Jobs, who passed away almost a year ago in 2011.
The article written by Kathy Oneto,Vice President, Brand Strategy at Anthem Worldwide, San Francisco
More and more there are examples of past “new and improved” innovations, if you will, that are today being turned on their heads. What once was considered to be an improvement is now being proven to not necessarily be the best.
A few months after the announcement it’s developing e-sound for its cars, Audi has presented a new format of automotive retail, Audi City, which opened in London close to Piccadilly Circus. The store keeps in pace with time and technology and offers visitors the entire Audi model line-up digitally. This is how the brand allows consumers to view all its products in a compact space.
The article was written by Emily Stubbins, Executive Brand Strategy Director at Hyperquake, USA
In a recent conversation among colleagues – sparked, in part, by the release of the new “Avengers” movie – an interesting subject came up: If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”