H&M has collaborated with Beyoncé on the retailer’s upcoming summer push. The celebrated recording artist will front the brand’s advertising campaign for swimwear and beachwear slated for the launch in May. She has also lent her creative expertise and sharp sense of style in designing looks for the collection.
international
The luxury watches brand Hublot is set to make its own contribution to the global water-saving movement that is being actively supported by many eco-minded fashion labels like Giorgio Armani, H&M and Levi’s to name a few. The brand has teamed up with the legendary electronic music band Depeche Mode to benefit the non-profit organization charity:water by raising funds to bring drinking water to the poorest countries.
Facebook is now allowing advertisers to better target their potential customers to improve the performance of their ads on the platform. The new option, Lookalike Audiences, is rolling out within Power Editor this week. On the Help page, the company describes this feature as a way “to reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”
Google continues to share its in-depth research findings with marketeers across global markets. The internet and tech giant launches Think Insights, a new online destination created as a hub with marketing insights and inspirations for advertisers and agencies. Now, Google both advocates for intense digital integration and covers it in «real time» to strengthen the marriage of advertising and web.
WWF annually encourages people around the globe to switch off the lights from 8:30 pm for just one hour. For this year’s Earth Hour initiative, set to culminate on March 23, the international ecological organization has launched a series of programs relevant to the global effort. Along with inviting celebrities to support the initiative, WWF has unveiled a spin-off of its successful “I Will if You Will” effort and a new cross-continental “Earth Hour City Challenge” contest. There is also a standalone design project in the UK, launched by the creative environmental charity Do The Green Thing, to create posters for the upcoming event.
Samsung has unveiled its highly anticipated new smartphone, Galaxy S4, which is the lightest and the most sophisticated model in the Galaxy family. Being a successor to the company’s Galaxy S III, the new flagship phone has a sleeker and more refined design, Dual Camera, a wider 5-inch screen with 1920×1080 resolution, and a stronger textured body case. The new product, unveiled yesterday during a live-streaming show in New York, will be available in 55 countries on 327 different carriers starting April. The price hasn’t been announced yet.