One of the most charming and exquisite fashion brands Lanvin has collaborated with the French tea salon Ladurée to create a special packaging for, probably, the most French dessert, macaroon. The artistic director of the brand, designer Alber Elbaz developed flamboyant packaging for the set of eight pieces of special bubble gum-flavored macaroon, created by him in partnership with Ladurée pastry chef Vincent Lemains.
international
Virgin is offering an unprecedented gift to its most devoted fliers. The company, which opened a gateway to space in October 2011, will award a traveler who earns the most frequent flyer points from booking its flights until August 7, 2013 with a free trip on the Virgin Galactic SpaceShipTwo shuttle. The project titled “Virgin America Presents Mission: Galactic” is a great opportunity to rocket into the space without paying a cent—the points are collected for flights consumers were on.
Smirnoff, which excited the globe with party-swapping initiatives as part of the Smirnoff Nightlife Exchange Project for two consecutive years (2010 and 2011), comes back with an international 6-month project, which is also designed to pat tribute to the best in the world’s nightlife cultures. The world’s No.1 vodka brand initiated Smirnoff Midnight Circus, “a global tour celebrating unique nightlife experiences in more than 25 cities.” It won’t be a traditional circus (no clowns, magicians, acrobats and animals), but a new kind of world uniting entrainment, a hilarious spectacle with modern performances.