Summer is a perfect season to get into sports, and Nike’s products help us to re-connect with this universe of physical activity. The iconic sportswear brand has teamed up with TomTom, the world’s leading provider of location and navigation products and services, to create a new collection of intuitive Nike+ SportWatch GPS, which allow runners track their achievements and receive actual info literally on the go.

Remember Diesel’s underwear, which reflects the qualities of some of the most popular comic books superheroes? Now, Marvel Entertainment has teamed up with Reebok to offer people all around the globe an opportunity to get footwear, which could be a perfect match for the Diesel briefs. The sportswear giant has launched a line of sneakers, which pay tribute to iconic superheroes and villains from the comics universe, Captain America, Red Skull, Spider-Man, Venom, Wolverine, Sabretooth, Deadpool, Chamber, Black Widow and Emma Frost.

This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.

Louis Vuitton is continuing the visual conversation, started with hilarious guide videos to support new guide books release, with an animated story about board games. The fashion giant has released a marvelous video dubbed ‘All Abroad Games’ to pay tribute to the games, which were traditionally played during the travelling before the era of laptops and iPads.