An anonymous source reported to Wall Street Journal that Apple is working on a cheaper version of iPhone—smaller in size and with a reduced memory space. The price of the new device is expected to be around $200 (versus the current price of about $800).
iPhone
Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around. The goal of the new promotional game dubbed “Getaway Stockholm” is to spot the virtual cars and do not let it slip out of your ‘hands’ right into those of your ‘enemies.’ The only thing participants can do to keep the virtual auto is to run away from the location where they’ve found it. The fastest and nimblest participant of the unique project will get one MINI Countryman as the grand prize.
Any driver can now find out its true impact on air quality and human health thanks to the launch of a free iPhone App by Volvo, in association with www.cleangreencars.co.uk. The application reveals the toxic emissions of the four pollutants which impact local air quality and human health: carbon monoxide, oxides of nitrogen, hydrocarbons and particulates.
Wrigley‘s Juicy Fruit is continuing to deliver sweet things to brighten up our day. Having provided its fans with an opportunity to listen to a cute serenading unicorn (quite a unique thing, actually), now the brand has released another entertaining feature, a mobile phone app “Sweet Talk,” designed to bring joy though simple humorous phrases.
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States.