Ford Australia looks back into the past to show that many revolutionary inventions did not receive due recognition immediately. Yet, this fact never stopped the inventors and early-adopters and they did pursue their worthy dreams. The new promotion “Believers” puts Ford’s EcoBoost energy-saving engine on the same line with helicopters, mobile phones and encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.
JWT
As the new 2013 year approaches, JWT, one of the biggest global marketing comms agencies, has recently released its newest 8th trend report for 2013 —a 171-page white paper, encompassing the results of a year-long quantitative, qualitative and desk research conducted by JWTIntelligence in the U.S and U.K. Additionally, 70 JWT experts across more than 25 international markets were interviewed about technology, health and wellness, retail, media and science.
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.