Beginning Monday, February 22, Maxwell House coffee is beginning a partnership with America’s favorite game show Wheel of Fortune, to join in the fight against domestic hunger with Feeding America.
Kraft Foods
Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17 years of age, can experience what it is like to be a creator of nature and make up an animal of their own, then print and/or share it with their friends, register and win a great zoological trip with the famous Jeff Corwin.
Kraft Foods US is joining the army of brands with on-line contests and sweepstakes. The food brand has launched its own campaign to deliver its loyal consumers joy and happiness by giving out valuable gifts. Beginning January 4 through February 8 any visitor of the www.kraftgamedaygreats.com website can take part in the “Kraft Game Day Greats Instant Win Game & Sweepstakes» and win cookware, 52″ Flat Screen TVs, $100 in grocery cash, jerseys, party serving platters and a great home makeover as the grand prize.
Odnoklassniki.ru social network in cooperation with the Mindshare and Mindshare Interaction agencies are rolling out the Jacobs Monarch viral campaign with the ‘Aromagic connects’ tagline. The network’s users can “invite” each other to have a nice cup of coffee by clicking on the green stripe and writing a few words that can be seen only to them two. The campaign was developed by the Moscow department of JWT, an international web agency.