LG

Baddies’ World in Advertising: When Criminal Actions Become Fun

Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.

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Brands and Cinema: Lights, Camera, Action!

The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the  movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.

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Gen Zers and Gen Yers: How Brands Communicate with Youngsters

‘Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with younger consumers from early years of their life to make them used to buying a particular product, but also support their creativity, encourage to develop eco-friendly attitude and start making contributions to the world though participating in a range of social projects devised or supported by brands. Today, we at Popsop are delving into answering the question of what marketing efforts attract representatives of Generation Z (born 1991-2002) and to some extend Generation Y (born 1981-1990).

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Brands and the City, Part #3

In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.

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Jameson, Piaget and AVEENO Handed Special Grants to Filmmakers at the 26th Film Independent Spirit Awards

ELLE, Jameson Irish Whiskey, Piaget, Acura, the AVEENO skin care and hair care brand, LG and Stella Artois to name a few became the sponsors of the 26th Film Independent Spirit Awards, which pays tribute to the independent film community, celebrating films made by filmmakers who embody independence and originality. ‘Black Swan,’ ‘Winter’s Bone,’ ‘127 Hours,’ ‘The Kids Are All Right,’ and ‘The King’s Speech’ among others received awards at the ceremony, held in Santa Monica, USA, on February 26.

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LG Unveiled an Interactive Billboard on Times Square to Deliver Only Positive News

New year should start with good news. LG committed to spreading only positive information to prove that problems are not the only things that are happening in the world today. On December 14, 2010, the company installed a huge 81 feet around the corner by 47 feet tall billboard on Times Square, NYC, above the corner of 45thStreet and 7th Avenue, to share good information with others with the help of LG’s first-ever animated Good News Ambassador. The digital character is encouraging people to send their own inspiring messages via SMS and tweets, giving them the chance to see their name and news in lights high above Times Square.

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Ennio Morricone Is Composing Melodies for LG Smartphones

“Excellent music for excellent smartphones”—that might come as one of the New Year resolutions LG made in the end of 2010. On December 22, one of the leaders in the technology area announced its collaboration with 82-year old legendary movie composer Ennio Morricone (Once Upon a Time in America, The Untouchables and many more), who is writing ringtones for a new range of LG’s smartphones.

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LG Portugal Releases the Third “Good Things Happen” Short Film, “Orion House”

LG Portugal continues the hilarious award-winning project dubbed “Good Things Happen,” which was launched this spring. This is not a traditional advertising campaign focused on selling goods, it’s rather an attempt to evoke strong positive feelings and make people “think differently” and take new decisions, following their intuition and soul, not just cold calculus. The two previous films, “Moments” by Nuno Rocha, and “Something Good” by Rui Vieira—released in May and September correspondingly,—are now followed by a new meditative visual story “Orion House.”

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LG to ‘Rock’ One Canadian City

LG Canada is going to arrange the LG Rocks Your City Winter Festival, but it still doesn’t know in which city it will host the huge event—consumers are invited to decide it. The brand is encouraging its fans to visit the dedicated page on the company’s website to vote for their city. The most voted location will witness a bunch of festive activities, featuring award winning rock group Hedley and athletes from Canadian Snowboard Federation.

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