On August 25, O2 unveiled results of eco rating, the UK’s first sustainable rating system for mobile phones. The Sony Ericsson Elm tops the list of 65 mobile phones from six manufacturers, rated 4.3 out of 5. The scores reflect the environmental impact of a mobile phone, how it helps people lead more sustainable lives and the ethical performance of the manufacturer.
LG
LG Mobile Phones announced that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides moms and dads with valuable resources so they can teach responsible phone use to their children.
LG is here with a new campaign focused on popularity of social media. To promote a range of LG Optimus GT540 handsets, which run on the Android operating system, the brand together with RKCR/Y&R and PR agency LG ONE developed a series of tongue-in-cheek TV spots, which will be aired during a number of programs about lifestyle, sport and entertainment on British TV.
YouTube is collaborating with famed filmmakers Kevin MacDonald («State of Play») and Ridley Scott («Robin Hood») as well as with thousands of internet users from around the globe to create a unique documentary about one single day. The project, which is supported by LG, will result in the full-length film “Life in a Day” featuring the most interesting videos centered on only 24 hours from a life of those, who will upload their footage to YouTube.com/LifeinaDay.
LG Electronics collaborated the Fullsix agency and Young Mind production studio to present a new project tailored to the Portuguese market. With the help of the new movement, LG wants to maximize the impact of this positive spirit, while promoting the brand’s core values: curiosity, humanity and joy.
LG Mobile Phones is inviting creative people to step into the realm of technology. The company is arranging the third competition in a row and asks people from all round the globe to join in and show what they can. The jury will select 40 entries, and each of the designers from the short-list is to get valuable prizes.