As technology and social media still continue to shape our socio-cultural and behavioral codes, ways of thinking and interacting with each other both at work and in personally, marketing, being the most sensitive sphere of knowledge, couldn’t have been influenced by digital more.
marketing
Our today’s interviewee is Hugh Robertson, Founding Partner and CEO of the London-based marketing agency RPM , Board Director at the MAA, successful businessmen, and simply a very bright and optimistic person. Hugh told Popsop about what a young person needed to start a business, how the role of ATL vs BTL marketing had changed over years, and what had kept him busy and inspired through his entire 19-year career in marketing.
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging. We are bombarded with the faces and signatures of famous designers, artists and/or lifestyle gurus in every aisle of every mainstream big box retailer.
Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA, San Francisco
There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in the new year that can inspire brands and businesses to move and progress themselves forward, as well.
Sony Ericsson has rolled out Xperia Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. This is a part of the Xperia phones promotion and Sony Ericsson’s commitment to care about high-quality entertaining content for their customers. Erlier this year, the company promoted Xperia through the Xperia Hotspots campaign.