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Fiat and Other Automobile Giants Opened its Cafes and Lounges in India

BMW, Fiat, Ford and Mercedes started opening cafes and lounges in India to promote their cars.

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Posted on 8 августа 20118 августа 2011 News

Nestlé Connecting with Small Businesses in Europe

Nestlé announced it connects with around 2,000 small businesses in Europe this year as part of its ‘Taste of Home’ campaign.

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Posted on 8 августа 20118 августа 2011 News

ANTHEM SIGHTINGS: 10 Trends Shaping the World Today

Keeping up to current trends is essential for companies, which strive to be relevant to the fast-pace world and meet ever-changing consumer demands. In this piece, which is an abridged version of ANTHEM SIGHTINGS, Vol. 2, 2011,  the most notable trends of today are covered—some of them root in old approaches, and some seem to be completely new, but all of them are shaping modern marketing efforts and influencing our perception of brands. The author of the paper, Kathy Oneto, Vice President, Brand Strategy in the San Francisco office of Anthem Worldwide, made a list of ten current trends and their examples from all around the globe, demonstrating the processes redefining the marketing industry right at the moment.

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Posted on 1 августа 201120 августа 2013 Trends

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