Despite the fact that 77% of CMOs in 2014 «had good understanding of big data,» according to the Forbes Insights study, a new independent research by Duke University’s Fuqua School of Business shows that just 29% of all marketing efforts use the results of marketing analytics—at least in the U.S. The school has been conducting the survey sponsored by McKinsey and American Marketing Association twice a year since February 2012, with 288 top marketers from the U.S.
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Contagious Magazine has released its annual report, Most Contagious, to highlight the technologies, trends and innovations that have been influencing and changing the marketing industry throughout the past 12 months. This year’s issue is a 96-page book that reflects on the most game-changing moments and presents the year of 2013 in an easy-to-follow condensed format. Find the summary of the round-up below.
Harvey Nichols, the UK’s upmarket department store, has launched a tongue-in-cheek campaign to inspire customers to spend less on Christmas gifts for others in order to save more money and buy pricy gifts for themselves. The effort taglined “Sorry I Spent It On Myself” is developed by adam&eveDDB—it includes a TV spot and a range of low-cost retail items with a self-indulgent explanation on the packaging.