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Wrigley’s Juicy Fruit Makes Unicorns Sing

Can a lip-syncing unicorn make the world a sweeter place? That’s the gist of this website featuring a unicorn puppet lip-syncing to classics pop-songs! The singing project is inspired by Wrigley’s Juicy Fruit chewing gum.

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Posted on 06/02/201006/02/2010 NewsSocial Media

Mars Bars Turn White in the UK

Mars bars wrap turns white in the UK — just for the time of this summer’s World Cup to support the national football team. This is the first redesign of an iconic black packaging in 78 years.

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Posted on 05/20/201007/07/2010 News

5 REACT Continues to “Stimulate Your Senses” Online

5 gum officially unveiled new “Stimulate Your Senses” advertising to its loyal community of Facebook fans to support the gum’s newest flavor offerings, 5 REACT Mint and 5 REACT Fruit.

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Posted on 05/14/201005/14/2010 NewsSocial Media

‘Stereo Morning’ with Skittles on MTV-Russia

Wrigley, OMD Media Direction, Fuse BBDO Russia and DDB launched a new sponsored integrated campaign for Skittles in the “Stereo Utro” (“Stereo Morning”) show on the MTV-Russia channel.

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Posted on 05/14/201007/06/2011 News

Skittles Fizzl’d Fruits vs. Socks

The TBWA\Chiat\Day agency made a weird commercial for Skittles Fizzl’d Fruits, in which the older generation prefers to apply strange methods to make their tongue tingle. The new drops look like effervescent tablets covered with some acidic agent, which causes the fizzing reaction, when you take the candies on your tongue.

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Posted on 05/11/201005/14/2010 News

DOVE Ice Cream Miniatures Launches the “My Mini Moment” Contest

Mars Chocolate North America announced the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010.

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Posted on 05/06/201005/06/2010 NewsSocial Media

SNICKERS Ice Cream Launches Ultimate ‘Chillin’ at Training Camp’

Mars Chocolate North America announced the launch of SNICKERS® Ice Cream «Chillin’ at Training Camp» Sweepstakes, offering sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player.

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Posted on 04/07/201004/07/2010 NewsSocial Media

Pedigree’s Dentastix: Shadow Dogs and Their «Hands»

Whybin\TBWA\Tequlia, Melbourne is going to launch a visual campaign for the Pedigree‘s Dentastix brand. A series of prints, radio tracks, banner ads and videos will tell the dog owners how important it is to keep the teeth of their pets healthy.

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Posted on 04/01/201004/01/2010 News

Frolic Knows All about Ill-Matched Dog Couples

CLM BBDO Boulogne Billancourt has developed a series of prints for Frolic, dog food produced by the Mars company. Promotional campaigns for this brand traditionally revolve around the idea that canines will give whatever they can to get Frolic croquettes. This time the agency employed the theme of relationship between pretty and ugly dogs.

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Posted on 03/30/201003/30/2010 News

Skittles Fans Mob the Rainbow

With 4 million fans, Skittles has introduced a Facebook program called Mob the Rainbow where fans are turning the web into their playground to «cause some fun.»

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Posted on 03/10/201005/14/2010 NewsSocial Media

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