McDonald’s has launched a new ad campaign «Great Tastes of America» to promote a new line of hamburgers, each paying a tribute to iconic tastes of the classical American food. The set of spots was developed by the Leo Burnett the agency, with the first ad was launched on May 4.
McDonald’s
Brand’s history can be studied by looking through the evolution of its advertising and packaging. Here we provide a set of images dedicated to one of the biggest global brands. This case was introduced by Mark Carlson, the Senior Creative Director McDonald’s Corporation at the FUSE conference on April 14, 2010 illustrated how the brand has been developing over the last 55 years.
The Leo Burnett agency from Puerto Rico, which created the smoking burger ad on the roof of the McDonald’s restaurant, added another project to the list of its ambient campaigns. This time it was not about promoting a new addition, but about familiarizing people with the McHappy Day, when the company donates Big Mac’s sales to the children of the Ronald McDonald House Charities.
McDonald’s is moving beyond its iconic “I’m loving it” theme and goes sportive with a project that is not featuring its logo and name on every free spot. The company approached Stockholm digital agency Perfect Fools with a task to create an interesting brand communication campaign for smart and not-pushing promotion of the brand.