The McDonald’s Men of McCafe Search is a new talent search launched in the USA on September 25. Through hosting a series of live events and an e-mail entry time period McDonald’s will determine which five community service-minded males will represent as the official Men of McCafe at the 2011 Essence Music Festival.
McDonald’s
Leo Burnett, McDonald’s long-standing ad partner, has developed an extremely adorable and extraordinarily delightful TV advert for the US as a part of the chain’s «I’m Lovin’ It» campaign. The animated story about Spaceman Stu, a little boy, who is dreaming of the skies and stars, is sure to be loved both by kids and adult consumers.
McDonald’s, the iconic world-wide fast food chain, has launched two local online micro-campaigns to raise consumer awareness of its new ranges (in the first case) and tell about their naturalness (in the second). The two promotions have been kicked off for the French and American markets respectively, and joined the portfolio of mini Mc-projects (280 Variations and Smoothies Spin among them).
As USA Today wrote some time ago, Corporate Accountability International recently called for McDonald’s to refrain from the use of Ronald McDonald as a symbol of the company calling him “a pied piper drawing youngsters all over the world to food that is high in fat, sodium and calories,” and they further affirmed Ronald is “sending insidious messages to young people.”