Microsoft is announcing a new interactive TV project, “The Music Room,” for the Xbox console that will let the audience edit the show in real-time. The project will come in two short parts and will invite Xbox Live subscribers to vote for how the show will be unfolding.
Microsoft
Microsoft is focusing on businessmen in its latest campaign, aimed to promote MS Dynamics, a family of EPR and CRM software applications for business. For the new multi-media effort, which is rolling out across the U.K., the computer giant has teamed up with international business analyst The Economist Group and London-based media communication agency UM London. They helped the company launch a new competition, which seeks new creative minds in the U.K. business field.
Microsoft celebrates its major achievements of 2012 in a new video, which was revealed on 12.12.12. The magic of the number 12 has been highlighted in the new spot, which features a dozen of milestone Microsoft moments. While Google, Facebook and Twitter celebrate hot topics that generated most buzz across the globe, Microsoft narrows the “search” to its own realm.
Microsoft has released a campaign to promote its upcoming tablet Surface, which is to be available to purchase next week. The new promotion has arrived just in time for the launch of the pre-Christmas advertising season, thus encouraging more consumers to buy Surface tablets as gifts to their loved ones (though, the adverts do not relate to the hottest shopping season directly). With this move, the tech giant is definitely enters the battle with its major competitors, Amazon, Google and Apple, which also have something to offer.