Twitter, which is predicted to become the London 2012 major news platform (de facto), is developing more features to provide its users with an opportunity to communicate without barriers. The micro blogging service, which is gaining momentum in Brazil, Germany, India, and Japan now after winning the US and UK, is now testing its translation option, which will allow people to understand tweets in other languages. The translation is made automatically via Bing Translator—the experiments started last week with the option available only to a bunch of users. So far, Twitter doesn’t say when the translation feature will be rolled out to all users.

Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited to submit a campaign idea for a brand or nonprofit of their choice using the Microsoft Advertising’s storytelling platforms.