Nestlé is to present a new luxury brand of personalized chocolate for individual tastes. The chocolate will be produced by Nestlé’s Maison Cailler, a chocolate factory in Broc, which is owned by the company since 1929.
Nestle
Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.
Not only people watch television, pets do that to, but the content they see doesn’t usually tug at their heartstrings. Nestlé Purina, which last year released a first-ever movie shot by cats under its Friskies brand, now is about to launch a 23-second TV commercial designed especially for dogs in Austria this week after broadcasting it in Germany this summer. To create an advert for Beneful, the brand teamed up with pet behavior experts from the USA, who guided the production team, consulting on what sounds really can make the canines turn their faces to the screen.
Creamy boxed chocolate assortment Dairy Box celebrates its 75th birthday this year with new packaging launched in time for Christmas. Bristol-based agency Epoch Design was tasked with engaging the shopper with a refreshed look and feel. Facing stiff competition from other premium, high street and retailer-own boxed chocolates, the brand needed to stand out in a busy market.
Nestlé belongs to the list of companies determined to lessen the environmental impact of its packaging. To foster positive changes related to smart treatment of used packaging, the food giant has released the world’s first free, mobile application for iPhone and Android devices dubbed 123Recycle, which scans the products barcode and shows tips on the best ways to recycle the packaging.