H&M unites UK footballer David Beckham and UK film director Guy Ritchie under one project. The retailer tapped the celebrated director to shoot an ad for H&M’s upcoming David Beckham Bodywear collection, which is set to be released on February 6 internationally, just in time for Valentine’s Day. The new advertising piece, which will be more like a short movie, will feature the England football star demonstrating the pieces from the new collection in action, literally.
The family of ABSOLUT flavoured vodkas is joined by a new product, ABSOLUT HIBISKUS, which hits the U.S. market this month. The new variety, which has become the first-ever floral-flavoured vodka in the brand’s portfolio, opens up new horizons for both creative mixologists and sophisticated consumers with its bold and intense taste.
Penélope Cruz has starred in Loewe’s SS 2013 campaign, which features a collection inspired by Gala, wife and muse to the surrealism genius Salvador Dalí.
The campaign for the Spanish brand, which has 170 boutiques around the globe, was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott at Palacio Marqués de Villafranca in Madrid (the duo are working for the brand for the fifth consecutive season).
Wearable electronics, which is gaining momentum now, still evokes futuristic associations. Macy’s wants to make tomorrow come earlier. The US retailer has collaborated with Sean John Combs aka Puff Daddy, the brand’s fashion partner, to create a new item, inspired by this trend—a sweater with a video element, which turns this traditional knitted piece of clothing into a true tribute to high-tech.
Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.
Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
Heineken teamed up with LA-based retail store Union LA and fashion designer Mark McNairy to create a new stunning product as part of the ongoing creative “Heineken 100” project. Together they have created a new kelly green colorway for McNairy’s classic saddle shoe as part of the program, which mission is to champion “Men of the World,” visionaries and tastemakers.