Diesel has announced some plans for the upcoming year. The brand is teaming up with the EDUN label founded by Bono and his wife Ali Hewson, “a global fashion brand bringing about positive change through its trading relationship with Africa,” to launch a new collaborative collection in spring 2013. So far, the brands do not say much about the new line, but considering Diesel’s braveness and EDUN’s Africa-benefitting philosophy, the denim range is expected to combine a creative twist and a social/eco conscious approach.
Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety called Power Bites. The new product has already generated much buzz among American health-advocacy activists, who are worried that the snacks with such an addictive stimulant might affect kids by making them too hyper. The new “energy” variety comes soon after two other products appeared in the Kraft Foods Group portfolio, the Mio drink flavoring enhancers and Jelly Belly’s “Extreme Sport Beans.”
The Dewar’s blended Scotch whisky brand has collaborated with Freemans Sporting Club to create a special holiday kit, which embodies the brands’ style and attitude to true of male symbols. The whisky brand approached FSC to create a kit just for upcoming winter holidays 2012—the finished product is a great 6-pocket bag, handmade in NYC, which includes a range of travel essentials.
Over the last five years, Pepsi Japan has introduced more unconventional cola’s than Pepsi has launched on other markets. The latest innovations from the brand include a weight gain preventing variety and a winter holidays edition, which have bold and non-traditional cola flavours (which is quite a traditional move for Pepsi Japan).
Even those Londoners who are absolutely indifferent to games in general and newly released Xbox360’s «Halo 4″ in particular, couldn’t have missed a spectacular aerial lighting performance, which the game publisher organised yesterday to celebrate the launch of the next blockbuster installment in the UK.
The iconic sportswear brand and automobile manufacturer, PUMA and MINI, finally unveil their collection, announced back in July. The new range, inspired by the urban life and travelling as well as the native land of the auto brand, UK, includes six luggage solutions, a wallet, and three casual shoe styles. The MINI by PUMA collection “masterfully combines urban lifestyle with sports fashion,” says MINI, adding that “the appeal lies in the mix of a clear design language and intelligent functionality.”
Microsoft Corp. has finally released the latest edition of its operating system—Windows 8 is available on the global market starting today, October 26. To celebrate the launch of the long-awaited product, the company has released an impressive video, showcasing the world preparing for the new release across 140 markets beginning at 12:01 a.m. at local time.
Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz, renowned designers The Campana Brothers, visual artist Mark Bradford, and director Carlos Saldanha. The first of them arranges workshops at the Rio de Janeiro arts and technology school, Spectaculu, where he provides in insight into how visual arts and technology are blending together to deliver stunning results. The new Levi’s tees line titled “Friends of Vik Muniz for Spectaculu” features impressive designs, which are a way more that a tees pattern—they work as real pieces of art and evoke strong emotions in those who can feel other people’s pain and joy, despair and creative mood.