Nike has released its snowboarding boot named Vapen, which is a new product of its action sport-oriented Nike 6.0 accompanied by a series of video episodes, the Vapen Sessions.
Nike
After quite a long agitation from Greenpeace and its followers all around the world, H&M has agreed to publicize information about chemicals being released from its suppliers’ factories. The first round of information is due to be published by the end of 2012, and will include H&M’s key suppliers in China and other countries.
Nike is auctioning off 150 pairs of character Marty McFly’s Nike on eBay for the next ten days. The America’s favorite sportswear brand has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film ‘Back to the Future II’ with an illuminating logo glowing for five hours per charge.
Nike, Hurley and Converse teamed up to open the third of a series of new retail concepts at The Malibu Village in Malibu, California. Located at the corner of Cross Creek Road and Pacific Coast Highway, the 4,000 square foot the new store called Salvation focuses on new Nike’s concept of the innovative and fresh consumer experiences.
On June 23, Nike re-opened its major 1948 store in Shoreditch. In the summer of 2008, Nike launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, 1948 ‘was about the constantly shifting space between art and athleticism,’ as explained in on the store’s web site. The space has undergone an extensive re-design in preparation for the Olympic and Paralympic Games in 2012.