Nike proves it again that sport can make the world better. The company is launching the 2010 Homeless Word Cup in Brazil to give people without homes a great opportunity to become a part of a global sport community and bring positive changes into their lives. The huge street soccer tournament will be arranged on 19-26 September on a stadium with three pitches, which was constructed on Copacabana Beach in Rio de Janeiro.
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Nike released its new Nike+ GPS App, engineered to operate seamlessly between GPS and an accelerometer, on the App Store. The new application allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan.
Nike is bringing together offline and online, selling and gaming, consumers and the Nike Air Max sneaker in its new and unconventional project, where shoes are levitating and racing without people in them. Seems quite unbelievable, but it’s true. The company unveiled one of the most hilarious marketing approaches ever, Nike Air Live Show, inviting consumers to take part in a sneaker competition at the Nike Store in Buenos Aires or online.
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”
Having taken a short rest after its recent World Basketball Festival in New York, Nike is going to pay homage to another urban sport, skateboarding, with the upcoming launch of the Zoom Paul Rodriguez 4 shoe. The new range will be available for purchase starting August 21, and ahead of the release, Nile SB is unveiling a set of videos featuring Paul Rodriguez, an American professional skateboarder and actor, which were shot to support the new line.
Jay-Z, who previously collaborated with Absolut, now teams up with Nike to support the brand’s first World Basketball Festival, which will be running August 12-15. The famed rapper was invited to perform at Radio City Music Hall and design limited-edition All Black Everything Air Force Ones pair of sneakers.
On March 24, Ashoka’s Changemakers and Nike, which is one of the most popular sport apparel brands known for its commitment to social improvement, launched the global Changing Lives Through Football competition—an addition to its massive Nike Gamechangers campaign—to improve the life of the local communities all round the globe with the help of football. Now the brand invites public to determine the contest winners by voting.