What will happen if you mix sport footwear and music together? Nike decided to find this out and approached Hifana, a Japanese breakbeat musical duo, with a request to create a real symphony of sneakers. The musicians turn the shoes into instruments and make them produce electronic sounds.
Nike
Nike and famous New York based photographer Warwick Saint developed an inspiring Rock Victorious campaign for the women section of the company’s website. The strong and catching ads are all about winning and savouring the moment of victory. The images and video feature the sport legends of modern time — Maria Sharapova, Susanna Kallur, Serena Williams and Lianne Sanderson – who share their view on what it is to literally fight on the pitch or on the track.