M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January.

The biggest and most awaited event of the next year is the London 2012 Olympic and Paralympic Games, and the brands, which sponsor the international competition, have already started their preparation for it by rolling out dedicated campaigns like Cadbury or previewing new vehicles like BMW. The auto giant, which is the top-tier sponsor of the event, is not only going to provide the fleet of 4,000 cars, bicycles and motorcycles for the athletes and officials, it is also offering the public an opportunity to know more about the event and athletes by releasing the Olympics 2012 iPad magazine app.

The Coca-Cola System in Great Britain (‘Coca-Cola’) has unveiled bold plans to recycle all colourless Coke and non-Coke branded PET plastic disposed of at the London 2012 Olympic and Paralympic Games. This pledge forms one part of Coca-Cola’s approach to achieving its most sustainable sponsorship activation to date. 

Powerade is launching a month long on-pack promotion giving consumers the chance to win a pair of tickets to the sold out 100M Finals at the London 2012 Olympic Games with every promotional bottle of Powerade ION4 and Zero. From October 3 through October 31, fans can not only win tickets to the fastest show on earth but will also have the chance to watch other Olympic events such as Basketball, Track Cycling or Beach Volleyball on two different days as part of a once-in-a-lifetime hospitality prize package.