Beam Global, leading manufacturer of premium wines and spirits, has re-launched its limited edition tequila, Casa Sauza XA, with a new bottle.
package design
McDonald’s has unveiled a new eye-catching packaging design, which is fun and educational at the same time. The restaurant chain is changing the look of its carry-out bags and fountain beverage cups, which now fearure QR codes that provide access to nutrition information. The fast-food giant launches the new design in the U.S. this week and is going to roll it out globally through 2013, “with the text being translated into 18 different languages,” says the company in the press note.
Coca-Cola, the modern world’s ‘saviour’, who inspires people to make good things and eat healthy, is not just making fun filming cute movies about its 90-year advertising icons — polar bears, but taking the problems facing the Arctic (such as global warming, fast shrinking of sea ice etc) and, therefore, the plight of bears very seriously.
To launch the new line of authentic Mexican-style snacks Tostitos Cantina, the U.S. office of Hornall Anderson has created vibrant package design emphasizing Tostitos as a party-centric brand. The two “t”s and the dot in the “i” on the pack of Tostitos Cantina resemble two people dipping into a bowl, reinforcing the social nature of the brand.