Two packaging advancements for Coca-Cola: new PlantBottle and the Trussardi limited edition While Coca-Cola GB is unifying four varieties under one brand, the Italian division of the company has unveiled a new collaboration with the fashion house Trussardi. Continue reading →
Top 5 redesigns of the week: Smirnoff Vodka, Coors Light, Lenovo, Transaero Airlines, and Wizz Air Here are the five redesign projects for big brands released over the past week. Continue reading →
Coley Porter Bell creates packaging design for Chivas Regal The Icon The whiskey company Chivas Brothers, a part of Pernod Ricard international group of companies, has presented one of its rarest blends, the ultra-premium Chivas Regal The Icon. The luxurious decanter and the outer case were designed by the brand consultancy Coley Porter Bell. Continue reading →
The economy, the election and Easter eggs Politics has been top of the agenda in the UK over recent weeks, not least because of the […]
Monthly design news roundup: BrandOpus, JDO, Design Bridge, Hornall Anderson, Identica, bluemarlin, PWW, Safari Sundays, Webb deVlam Today we are publishing the latest package design projects that landed in our editorial inbox during the past month. Continue reading →
Google and Nestlé team up for the YouTube/Kit Kat break promotion in the UK and Ireland The chocolate snack will see the packaging redesign featuring a new «YouTube break» logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only. Continue reading →
GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum Together with JWT Amsterdam, the Dutch beer brand Heineken has recently launched a social experiment that involved hundreds of GPS-enabled techy beer bottles. Continue reading →
McDonald’s tests a BagTray in Hungary and goes through strategic restructuring globally Responding to the continuously slumping sales in all major markets including the US, McDonald’s CEO and President Steve Easterbrook announced May 4 the company’s restructuring plan. Continue reading →
Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT On May 1, Coca-Cola Europe released the first TV and online spot supporting the recent «One brand» communication campaign that unites all 4 Coke variants— a regular one, Diet Coke, Coke Zero and Coca-Cola Life—under one and only Coca-Cola brand. Continue reading →
Don Bidon: how we built up a successful package design that won hearts Last year, we received a brief. Basically, it was like many others. There were the objectives of the project, the name and a great desire to have an outstanding packaging design in the end. Continue reading →