We Are Pure, the brand and packaging design consultancy, is continuing to increase its international client-base after securing a new contract in China. The deal with leading Chinese health and beauty manufacturer Wally Bath will see We Are Pure creating a number of new ranges each year. They will also become the first consultancy outside of China to work alongside the company.
package design
Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.
Following a 3-way strategic pitch, Bulletproof were chosen to evolve the Maynards design and improve differentiation vs the competition, whilst providing a clearer role for each of the variants which include Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems.
Aquafresh® ‘Ultimate’, the new ‘Whole Tooth Protection’ flagship brand for GlaxoSmithKline (GSK), is the result of a close collaboration between GSK in-house PacXperience & Consumer Healthcare Futures and strategic brand innovation & design consultancy Webb deVlam. It has been just launched in the UK following recent successes in France, The Netherlands, Italy and Germany (the first territories in an international roll-out schedule that commenced in March).